Blog

At the end of ’21 we felt the undercurrent of brand strategy shifting. By the beginning ’22 we set out to build on a single thesis: Brands will need to sell more digital products and they will need to do it on the blockchain.

NFTs took unique narratives to the next level. Imagery we didn’t quite understand attached to crypto tokens we couldn’t connect with.

When it comes to the NFTs, we at Cake know they are the future of how customers will interact with brands whether it be consumer brands or the individual brands of artists and creatives. The newest adopters of the blockchain world are just starting their introduction to NFTs, and we are at a time where the adoption timelines of the blockchain technology are only getting shorter.

Web 3.0, also known as “web3”, is the future of digital services that enables individuals and enterprises to interact with systems in a secure and frictionless manner.